"When Wrigley approached us about introducing their new Skittles flavor online, we already had a fully-developed ecosystem in place for Skittles, with the hub in Facebook and spokes across Skittles.com, YouTube and Twitter. Rather than start from scratch, we decided to enhance the existing ecosystem, and give it a Fizzl’d Fruits makeover. This was also a perfect opportunity to introduce new elements into the ecosystem that would become permanent fixtures. Most importantly, we wanted to keep it as unexpected as the brand itself."
In the all-cargo scheme, there is room for tools, parts and machinery; race cars or race horses; or other types of equipment.
"Inspired by the beauty and form of classic cameras from the past, the FinePix X100 combines all the latest technical digital innovations in a beautiful, traditional chassis which oozes class and prestige."
Fujifilm Finepix Microsite.
(This ooze of class and prestige, does it wash out easily, or will it stain my clothes?)
"Recognizing parents’ passion for purity when it comes to raising their babies, the Earth’s Best® brand asks parents, grandparents and caregivers to help write the book on Nurturing Baby The Purest Way™"
Lockheed Martin will build on our long and established partnership with the Air Force to support operational commanders in meeting the ever-increasing challenges of space situational awareness with a capable, responsive and affordable enterprise solution
"Our new Any’tizers® QuesaDippers™ snack varieties with salsa dipping sauces are packed with tasty flavor in every bite to help moms quickly prepare a warm and delicious snack,” said Sabrina Bewley, group product manager for Tyson Foods, Inc. “Ready to eat in minutes, Tyson Any’tizers® QuesaDippers™ snacks are a great solution to have on-hand to satisfy the kids after school or to please holiday party guests."
"This collaboration between two cultural icons reflects Polaroid’s long standing tradition of innovation tracing back to founder Dr. Edwin Land and Lady Gaga’s mission to deliver products that enable creativity for all, celebrate artistry and make sharing instantaneous across the physical and digital. The inaugural Polaroid Grey Label line is truly expressive of Lady Gaga’s artistic vision and includes the GL10 Instant Mobile Printer, GL30 Instant Digital Camera and the GL20 Camera Glasses, a unique new look at how to turn images into a fashion statement."
"The brand believes the fruit goodness, nutrition and portion size of Tropicana Tropolis will have mom appeal."
— Tropicana “Tropolis” PR Machine
"This is the third year we brought networked lethality solutions to AEWE for soldiers to experience firsthand, and through our participation, Raytheon has progressively enhanced these critical force modernization capabilities,” added Raymer. “These ready and near-ready netted systems reduce time-to-target, improve accuracy and help save warfighter lives."
Cercone Brown exists for one reason: to help our clients deliver important results. Yes, it starts with big ideas and situation-changing creative. But that’s just the beginning. We bring a process and, we hope, a refreshing belief that real creative starts by deploying big brand ideas in ways that make things happen. Drive sales. Increase awareness. Change perceptions. Open distribution
I enjoy the fact that nothing in this paragraph means anything. These people know their business.